Volume IV
Power and Color
From expandable towers to design experiments, this era charts Apple at its most ambitious — and most troubled. The machines were extraordinary. The company nearly went bankrupt making them.
Chapter 01
The Flagships
The Narrative
In the early 1990s, Apple built the fastest personal computers money could buy. No corner was cut. No expense was spared. The price tags reflected it.
Chapter 02
When Color Arrived
1993 was the year the Mac stopped being beige. Apple shipped a compact Mac with a color screen, an all-black Mac with a TV tuner, and dozens of Performa models at every price point.
Chapter 03
Design Experiments
The Narrative
By the mid-1990s, Apple was experimenting. Not all of it worked. Some of it — the TAM, the 540c — was extraordinary.