Volume V
The Colorful Future
Bondi blue changed everything. Apple's brief experiment with translucent candy colors — from the iMac G3 to the G4 Cube — proved that design could be the product.
Chapter 01
Consumer Color
The Narrative
In 1998, Apple shipped a computer in bondi blue. It had no floppy drive, no SCSI port, and cost $1,299. It saved the company.
Chapter 02
Design Apex
In 2000, Apple shipped the G4 Cube — suspended in acrylic, fanless, touch-sensitive. The most beautiful computer the company ever made, and a commercial failure. Some ideas are ahead of their time.